I am an accomplished Engineering Manager and Frontend Developer with over 15 years of experience, specializing in leading high-performing teams to deliver large-scale, high-quality web products. I have a proven track record of driving innovation, fostering cross-team collaboration, and achieving outstanding results in fast-paced, evolving environments.
With over a decade of experience leading high-performing, distributed teams, I bring a blend of engineering excellence, impactful leadership, and a commitment to empowering designers and engineers through scalable and innovative solutions.
With extensive experience in frontend development, I have led and contributed to widely adopted and highly rated products, leveraging customer insights to inform design and implementation, consistently prioritizing user-focused solutions.
- Technical Program Manager, Special Projects TeamOct 2023 - Oct 2024
- Engineering Manager, Theme Development TeamAug 2020 - Oct 2023
- Engineering Squad Lead, WordPress.com Theme Development TeamMar 2020 - Aug 2020
- Creative Technologist, Design DivisionNov 2018 - Mar 2020
- Senior Software Developer, Theme Development TeamJul 2015 - Nov 2018
I have led and contributed to the development of widely adopted and highly rated frontend products, including WooCommerce, Sensei LMS, Flexslider, over 100 WordPress themes, and the WordPress core Navigation Menu System. By leveraging customer insights to inform design and implementation, I have consistently prioritised user-focused solutions that drive adoption, enhance satisfaction, and build trust in our offerings.
I led engineering teams in creating scalable design system implementations, including in WordPress themes and VIP partner projects, that ensure consistency and ease of maintenance. My teams contributed key design tools to WordPress core, enabling editable global styles, ensuring reusable component consistency, and enhancing workflows.
I have a proven track record of mentoring technical leaders and maximizing team potential. My influence extended to key contributors in the WordPress open-source project, driving high-quality, scalable results across PHP, JavaScript, and React teams.
I introduced agile methodologies to my teams, accelerating shipping velocity from 10 products annually to 12 per month, and developed automated processes for product releases to boost efficiency and consistency.
"I worked extensively with Jeff as both his lead and also as his peer at Automattic. He's is an expert in the WordPress themes space, and is an organized, thoughtful leader with an eye for improving processes."
"Jeffrey is a pleasure to work with, and brings a combined design and engineering perspective to his work that is uniquely powerful. I've appreciated his thoughtful approach over the years that we've worked together."
"Jeff is a hard working individual, dependable and self managed. He has a passion for development and aptitude for analyzing business requirements. I have worked with Jeff in completing a number of successful websites and would happily work with him again."